As Life Goes Digital

As Life Goes Digital

Technology, Cricket, Deals, Immigration etc …

Using SCAMPER business creativity tool

SCAMPER is an acronym for • Substitute • Combine • Adapt • Magnify • Modify • Put to another use • Eliminate • Rearrange • Reverse

SCAMPER: This tool helped me to think of changes I can make to an existing problem ( What to do with my MBA?) to create a new/modified one. I used these changes either as direct suggestions or as starting points for lateral thinking. Using SCAMPER here has helped me define new possible career paths. Many of the ideas may be impractical or may not suit the career in Entrepreneurship. However some of these ideas became good starting points for finding solution to my problem.
Demonstration of SCAMPER:
SCAMPER gave me this summary of good points:
• Substitute – use of internships, substitutes experience? Prior-Experience? Domain Knowledge?
• Combine – integrate MBA and previous technical degree? Career plus promotion (combining purposes)? New Business or Acquisitions? Assortment of Industries – Tech, Manufacturing and Banking?
• Adapt – Copy what other my school Entrepreneurs are doing? Is my company R&D best fir for my entrepreneurial career? Emulate Technological evangelists?
• Magnify – Become a CEO? Unique skills? Use MBA School’s rankings reputation card? Duplicate successful entrepreneurial CEO’s resumes?
• Modify – To fit my personality traits? Income stream from many sources? Convert passions into income?
• Put to another use – Copy one passion idea to other ideas? Name, Recognition, Create jobs for others?
• Eliminate – Eliminate the BIG ideas, start with small ideas? Simple ideas break it into small ideas?
• Rearrange – Get degree first and launch career later or vice versa? One idea implementation per day?
• Reverse – Positive – autonomy with ladder of success, Negative – Bankrupt, Stress and No life?


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Posted By: Kalyan | Date: November 29, 2007 | Categories: MBA

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