I have TD Ameritrade brokerage account for stocks and have no idea how E-Trade is compared (with transaction commissions or research tools) to TD Ameritrade. Last time I went in and punched E-Trade stock symbol for stock price check was when it was in bankruptcy news. Rumor was started by Citi Investment Research analyst Prashant Bhatia who published that E-Trade “Bankruptcy risk cannot be ruled out.”
I think E-Trade did respond back very strongly with their Superbowl ads to build the brand image again. They chose babies ad theme sending in clear message that it easy to work with online E-Trade account.
I some how feel their stock will go up for few days with this effect and is a good bet for day traders.
I liked 1st ad more than the second one.
Here are the ETrade Superbowl 2008 ads :