This virtual exciting medium in my opinion is the next generation interactive entertainment that most changes the way theme park visitors uses rides at the park. With the advent of 3D game plays, there been such a paradigm shift in the way now video games are played. It is an interesting and immersing experience that I believe will attract new visitors to the park and keep the returning visitors occupied with new adventures.
Disney is taking the online gaming experience to the next level with this investment in technology. Disney Interactive Media Group (Disney Interactive Studios and the company’s Internet Group will merge into one unit as per company reports in future) is popular with video gamers. Disney Interactive Studios has published games like Hannah Montana, High School Musical and Turok; meanwhile, the internet division was responsible for hundreds of online casual games and Pirates of the Caribbean Online.
From Disney’s brand and business perspective it’s always more effective to promote discovery and interaction rather than pushing a one-dimensional, one-way message with its rides and from online games
The consumer base for video games is expanding, in part due to the efforts of companies like Nintendo with its next generation interactive gaming consoles like Wii. Toy Story Midway Mania is a unique product to market for Disney because it involves the emotional connection requirements of filmed entertainment, the play patterns of toys, plus the technical challenges of software.
The only question that needs probing is if it is built ahead of time when gaming market is just getting used to interactive customer base.