Social media networks like Facebook and Twitter proving to be gaining more ground this year with word of mouth or social marketing that retailers wants to put it to best use for Black Friday 2011. At the end all it matters is if retailers are successful in getting the online user’s time to their site during this holiday season. The medium chosen for that purpose is Facebook vs. Twitter. Twitter will cover the huge cyber space while Facebook penetration will be through friends, friends of friends or everyone based on how individuals wants to spread the word on retailers.
The retailers with Twitter will try lure customers on Twitter platform with hash tags like #blackfriday #WalmartBlackFridaydeals. As an example, if Walmart wants to flush out online inventory then a tweet goes some thing “51-inch Samsung plasma television $498 12 left @Walmart #blackfriday”.
Facebook can become enticing like how Lowes and Sears did last year by opening a window time on their Facebook pages to grab $100 off coupons to engage customers to their sites. How is Walmart and Best buy so far used Facebook vs. Twitter strategy ?
Walmart Tweets To Like Them On Facebook For Black Friday 2011 Deals
Using Twitter as a medium to reach Facebook fans is well thought strategy –
We will be unveiling our #BlackFriday specials on Facebook, Like us on Facebook to be the first to know http://ow.ly/7fyAT
Walmart released its Black Friday 2011 deals much earlier than last year via Facebook and on their website Walmart.com. Sneak Previews Include – 51-inch Samsung plasma television for $498, HP all-in-one printer for $19 and Xbox 360 4GB with Kinect console for $200 ($50 Walmart gift card given).
Best Buy BlackFriday 2011 deals Get Revealed On Daily Basis via Twitter and Facebook
Early preview was provided on November 10, 2011 of its specials for Black Friday through Facebook and Twitter. The struggling electronics retailer wants to get back in game by announcing in two weeks advance this year. Last year, the company didn’t announce the deals until the Sunday prior to Black Friday. The 2011 deals include $299.99 Samsung laptop and a $79.99 Dynex 24-inch HDTV.
“Like” Best Buy on Facebook or follow Best Buy on Twitter at @BestBuyand @BestBuy_Deals to see the Black Friday 2011 deals as they are revealed.
Any creative Facebook vs. Twitter campaign have you come across? Share with us …