How did online stores fared with traffic on Black Friday 2011 ? Excellent so far with uptime for many US sites. Did they work functionally is a different measurement difficult to assess. As long as availability of websites are concerned – Website monitoring site WatchMouse monitors the top 100 retail websites for availability around the holiday shopping season.
For 2011 Thanksgiving Day, November 24 and Black Friday, November 25 so far 79 of 100 sites has 100% uptime. compared to 2010 stats where only 27 of the 100 sites had 100% uptime.
List of websites that performed poorly this Black Friday 2011 – Top of the “unacceptable” list honor goes to Gamestop which has service disruption and is only 86.2% followed by American Eagle Outfitters (this retailer had dismal last year 2010 uptime).
|US Websites||Performance and Availability Status||Today's Uptime|
|American Eagle Outfitters||Service is operating normally||90.70%|
|Fry's Electronics||Service is operating normally||96.00%|
|Toys R Us||Service is operating normally||98.40%|
|Tumi||Service is operating normally||98.40%|
|Radio Shack||Service is operating normally||98.60%|
|Footlocker||Service is operating normally||98.80%|
|WalMart||Service is operating normally||99.20%|
|Banana Republic||Service is operating normally||99.40%|
|Sharper Image||Service is operating normally||99.40%|
|Z Gallerie||Performance issues||99.40%|
|Coach||Service is operating normally||99.60%|
|Virgin Records||Service is operating normally||99.70%|
|Office Max||Service is operating normally||99.80%|
|Ralph Lauren||Service is operating normally||99.80%|
|RedEnvelope||Service is operating normally||99.90%|
|Sears||Service is operating normally||99.90%|
|West Elm||Service is operating normally||99.90%|
Why Gamestop website was unavailable online on Black Friday ?
The primary reason seems like selling pre-owned iPads for around $280 which attracted many users to the site. This unexpected web traffic surge took their site down and probably loss of revenue as well. Hope the lesson is learned. Popular items like Apple’s most coveted gift for 2011 iPad on sale needs extra cushioning and solid website performance.